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Strategy
Alignment
Execution
Sarah Navarre | Principal Product Leader | High-Trust Systems & Organizational Alignment
**Known for bringing clarity and alignment to complex product organizations where strategy, technology, and operations intersect.
“I turn complex, high-stakes product environments into calm, aligned, and high-performing systems.”
~Sarah Navarre
Commercial Photography & Brand Asset Production
Maverick Helicopters, Las Vegas, NV
Case Study:
Maverick Helicopters, Las Vegas
Planned and produced an on-location commercial photography project for Maverick Helicopters in Las Vegas, creating polished, brand-aligned image assets for web, social, ad campaigns, and in-person customer environments.
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Role: Creative Producer, Photographer, Photo Editor
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Scope: Site visit, shot planning, on-location production, editing, asset delivery
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Usage: Website, social media, ad campaigns, lobby display screens
Overview:
Maverick Helicopters needed a cohesive set of high-quality marketing images to promote their charter services in Las Vegas and beyond, including elopement-focused offerings. I coordinated directly with the client to plan the shoot, define image needs, conduct a site visit, and develop a shot list that would produce immediately usable assets across multiple marketing channels.
The Objective:
The goal was to create a polished image library that reflected Maverick’s premium brand experience while supporting practical marketing needs. The images needed to feel consistent, versatile, and ready for immediate use across digital campaigns, website placements, social media, and scrolling customer-facing displays in waiting areas.
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Capture the experience and professionalism of Maverick’s charter services
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Support promotion of Las Vegas charter and elopement offerings
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Deliver flexible assets for web, social, ads, and on-site display
The Process
Planning
I worked directly with Maverick Helicopters to negotiate and coordinate the shoot details, beginning with a site visit to understand the environment, brand presentation, and asset needs. From there, I outlined a shot list, visual criteria, and image priorities to make sure the final gallery would support specific marketing uses rather than just general photography.
Production
The shoot was completed fully on location in Las Vegas and focused on capturing grounded brand and service imagery rather than aerial photography. I planned angles, compositions, and subject matter around how the images would actually be used, making sure the final content would feel polished, inviting, and consistent with Maverick’s customer-facing brand.
Post-Production
After the shoot, I culled and edited the image set to create a cohesive visual library with a consistent look across all final assets. The editing process focused on maintaining brand alignment, visual clarity, and flexibility so the images could perform across multiple formats and placements.
Final Assets / Usage
Asset Applications
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Website banners and supporting imagery
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Social media content
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Paid ad campaigns
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In-location scrolling displays in customer waiting areas
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Promotional materials for charter and elopement services
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